July 2007

 

Take advantage of our five-star rated
leadership programs...
reservations required

 


Did you know the hospitality and restaurant industry is the second largest U.S. employer? Worldwide, the industry comprises 300,000 hotels and 8 million restaurants, which employ more than 60 million people and contribute $950 billion annually to the global economy.

What's more, the hospitality and restaurant industries are expected to grow 150 percent in the next ten years. (Source: The National Restaurant Association and the American Hotel and Lodging Association).

Savvy companies are preparing their top performers to run businesses in this high growth environment by using tailored leadership development courses that keep high-potentials focused on improving business performance while developing their leadership and management skills.

That's where we can help:

SMU Cox Executive Education - Norman E. Brinker Institute for Hospitality and Restaurant Management present: Business Management in the Hospitality/Restaurant Industry.

Programs to satisfy your needs
Programs are geared specifically to your industry's needs to help you develop leadership skills and prepare you for increased management responsibilities.

Our goal is to enhance business acumen, management skills and leadership potential of the next generation of industry leaders.

What you gain
We offer exceptional benefits and value to you and your company – it's a win-win for everyone.

For you:
- Transition from successful management to visionary leadership
- Prepare for broader, more senior roles
- Manage the people, process and bottom line
- Examine new technologies, expanding global organizations and other challenges in the restaurant/hospitality business today
- Gain learning from renowned SMU faculty and industry experts

For your company:
- Promote and retain talent
- Expand the diversity pool
- Build bridges to diverse customer groups

Added perks
This is a highly flexible certificate program with no entrance requirements -- except a willingness to learn! You can take what you learn back to work and see immediate results. What's more, you'll learn from discussions with other participants and from instructors with experience in the restaurant/hospitality industries.

Here's just a sampling of what you'll learn:

- Responding to consumers tastes and behaviors
- Company branding, distinguishing your
company
- Managing a diverse workforce
- Developing sound financial/business skills
- Unleashing entrepreneurship and ownership even in large organizations

Program Date
October 15-18, 2007

Location
James M. Collins Executive Education Center (Dallas, TX)

Program Fees
$3,145 for individuals; team discount of 10 percent for three or more if applications are submitted together. Register Now

Who Should Attend
General managers in the hospitality and restaurant industries. Also hotel administrators, managing partners and/or area directors recently promoted to positions of increased responsibility.



Open Enrollment Programs
Management

Leadership

Accounting and Finance

Professional Effectiveness

Energy/Oil & Gas

Sales
Marketing
Information Technology

Norman E. Brinker Institute of Hospitality and Restaurant Management

Summer Business Institute


Norman E. Brinker
Chairman Emeritus
Brinker International

"The need for sophisticated business leadership in our industry has never been greater," says Norman E. Brinker. "Economic trends, unique industry issues, and the increasing pace of change present unparalleled growth opportunities for individuals with the appropriate business knowledge and leadership skills. The Institute at SMU prepares leaders for an industry that serves the business, recreational, social and family needs of people around the world."